How to Promote an Affiliate Program

How to Promote an Affiliate Program

Affiliate Programs are a great way to earn some ‘passive income’. If done right these programs can help users earn thousands of dollars…

Feb 13, 2021 • 2 min read

Affiliate Programs are a great way to earn some ‘passive income’. If done right these programs can help users earn thousands of dollars every month and at the same time help brands increase business.

This profit-sharing marketing model is being increasingly used by companies, in fact, about 81% of brands use affiliate marketing as part of their business.

What's even more interesting is that the search interest [google] in the query “affiliate marketing” has increased over the past years. Between 2015 and 2020, the search interest went up by 200%.

If you run an affiliate program you can benefit a lot from your program in terms of traffic, brand awareness, and sales. But, the success of your affiliate program relies a lot on how well you market it.

In this guide, we look at some of the strategies of how you can use to promote your affiliate program.

Affiliate program database

Submitting your program to an affiliate directory can help it reach a wide audience of potential affiliate users.

There are many affiliate directories available for you to choose from, some offer free listing while others are paid.

Here is a list of a few affiliate directories that get good traffic:

There are 100s of directories to choose from so feel free to explore your options, there is really no limit on how many directories you can post to.

Email Marketing

Email is one of the most popular forms of marketing, with the number of active mail users estimated to reach 4.3 billion by 2023. Email still remains one of the most widespread marketing tools available.

Connecting with your potential customers through this method can be a powerful way to increase your affiliate sign-ups.


The power of words has its own value. A well-formed informative piece of writing can be a major driver of an audience for your affiliate program.

About 77% of internet users read blogs, in fact, you are reading one right now. Suffice to say it does work.

Blogs are a great way to share information with your customers. Successful blogs always aim to provide value to their readers.

You can create blogs telling people about your program or collaborate with other bloggers and reach a wider audience.


There is really nothing better than your affiliate program showing up in the first few search results for online users searching for those search queries.

93% of online experiences begin with a search engine.

Optimizing your content to rank better on search results can give a huge boost to your affiliate program.

Picking the right keywords, backlinking, significant traffic can all help boost your search ranking. But, Google search ranking is an ever-changing landscape so do make sure to be always updated.

Add call to action buttons

It is a small but powerful tool that can help increase customer signups for your affiliate program.

Often times the reason signup is low for a program is because users struggle to take action.

More than 90% of visitors who read your headline also read your CTA copy.

Having a clear call-to-action is a must for the success of your affiliate program.


Online Advertisements are a powerful tool to attract new customers to any business.

In fact, they are so successful that they form a major revenue source for companies like Google and Facebook.

There are various forms of ads you can play, ranging from text to videos targeted across multiple platforms.

In recent years the trend has shifted towards videos, with them being shared 1,200% more than text and links combined.

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